Why China Will Eat Your IT Company For Lunch: The Kingdom of Mao Bell, Two Decades Later

21 11 2012

“It works in the West, the Chinese must want my service!”

 

“I can outperform a Chinese competitor. I am smarter than they are and have more money.”

 

“My product is globally accepted, the government won’t have a problem.”

Famous last words, says Hult guest professor and e-business entrepreneur Toine Rooijmans. The Chinese ecommerce space is famously littered with the corpses of foreign companies that thought they had it figured out, only to find themselves a smear on the pavement of China’s crowded information superhighway. And we’re not talking about small-time entrepreneurs here- eBay, Yahoo, Facebook, Twitter, MySpace, Groupon and, most notoriously, Google, have all found themselves shut out of- or crushed by- the Chinese market.

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