Shanghai Entrepreneurs: Shaun Rein

6 11 2012

“The key to building a great company is finding great people.”

Shaun Rein, Managing Director of the China Market Research Group (CMR), has built a controversial reputation and a competitive consulting firm in China. CMR, despite being only seven years old and led by a man in his early thirties with no prior consulting experience, manages to beat top international consulting firms like Bain and McKinsey for due diligence and market research projects in China. The company has become recognized for it’s street-level expertise and thorough (if sometimes contrarian) approach to a frequently opaque and baffling market.

I first interviewed Rein last winter, when he was promoting his book, The End of Cheap China (you can view the interview here). This time I visited him in his office overlooking Lujiazui Park in Pudong, where we sat down for a conversation about his experiences as an entrepreneur in Shanghai, developing a consulting practice, and the ins and outs of doing business in China. Read the rest of this entry »

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